Costco was sued by the Department of Food and Human Services (DHS) for mislabeled rotisserie chicken, a product that the company claims is free of preservatives. The lawsuit was brought to light, raising questions about what customers are purchasing. Costco has since removed the "no preservatives" language from its signage in stores and online. This lawsuit may impact Costco's reputation as a leader in product quality and as a retailer, membership is built on value and trust. The company's membership renewal rate in the U.S. and Canada was an impressive 92.1%.