Kwestwest's controversial return to the mainstream has led to a flurry of brands withdrawing from the Wireless Festival in the UK, following a backlash over his booking as headliner for three nights at the event. The controversy arose after West was announced to perform at the London event, which was criticized by many for being associated with hate speech and antisemitism. Pepsi, the event's largest sponsor, announced it was pulling out of its sponsorship deal with the organizers and Diageo, parent company of Guinness, Baileys, Smirnoff, Cîroc and Captain Morgan and Johnnie Walker, also announced it would withdraw support. The backlash began when West's appearance at the festival sparked by the release of a track titled "Heil Hitler" and the sale of T-shirts featuring a swastika on his Yeezy website featuring the swastika. The U.K. Conservative Party is urging the British home secretary to refuse West a visa, stating that the country reserves the right to bar individuals deemed not “conducive to the public good” to bar him from performing.