Genesis plans to introduce 22 new or heavily revised models in North America by 2030, including hybrid powertrains, smaller models below the G70 and GV70, hi-po Magma vehicles, and bespoke customization options. The new products are expected to debut by the end of this year, with production potentially starting as early as 2027. Genesis's director of product planning, Ash Corson, revealed that the brand is looking at hybrid offerings, plug-ins, and extended-range electric vehicles. The brand's styling will also evolve, with the G90 Wingback being suggested as a potential production vehicle. Corson also mentioned that customization via bespoke tailoring is another direction the company is headed.