OpenAI has ended its video generation model, Sora, in a sudden decision that caught Disney by surprise, with a $1 billion investment tied to the model. The decision was made as OpenAI was preparing to launch a new AI model that will reportedly focus on coding and enterprise services. The company had to make a decision between keeping the resource-intensive Sora, which was losing $1 million per day, or transferring resources to the new model. This decision reflects a trend of companies like this becoming increasingly prevalent. The implications of this shift should be shared by users of all AI services who are currently heavily subsidized by investor money.