The Miami Open is hosting two weeks of elite tennis in South Florida, attracting major athletes and spectators from across the world. The goal for the event is to create an enhanced fan experience, with enhanced fan experiences centered around the sport. The tournament has also added several new additions to the Tennis Center Campus outside of Hard Rock Stadium, including stunning views from the Butch Buchholz Viewing Deck and special snacks on their menus. The event also offers activities for families, including a kids zone filled with arcade games and a paddle ball court at the public Padel Park. Matches are already underway, with the tournament set to continue through March 29 at Hard Rock stadium.