Mexican singer Junior H joined the Billboard House @ SXSW to discuss his personal identity, his chart success, and future ambitions. His most recent album, DEPR</3$$ED MFKZ, became the fifth release to reach No. 1 on the Regional Mexican Albums chart. The event was held at Mohawk Austin as part of the South by Southwest festival and served as a prelude to his headlining concert at the Moody Amphitheater for THE STAGE x SXSW, presented by Billboard. Junior H's music has become a prominent voice in conversations about vulnerability and masculinity in modern Mexican music, breaking away from the traditional “macho” stereotype often associated with the genre. He also revealed his Disney obsession.