Spotify has rolled out a ChatGPT integration to allow users to connect their accounts directly to OpenAI's generative AI chatbot, a platform for third-party apps that function inside conversations. The move is seen as a crucial investment for the company as its core input, music, becomes commoditized across streaming apps. The company recently rolled out its Prompted Playlist feature inside the streaming music app, a "vibey" feature that allows users to tap into a feeling or memory to build a custom mix. The feature is opt-in and users can disconnect at any time, and Spotify will not share music or podcast content with OpenAI for training purposes to address industry concerns about AI and copyrighted material. The firm also announced its new interactive iDJ feature, introduced in 2023, has roughly 90 million subscribers using it, with users spending over four billion hours of time on the app.