OpenAI is planning to generate $2.5 billion in ad revenue this year and $100 billion by 2030, according to a source familiar with presentations to investors. This is a clear indication that OpenAI sees advertising as a core part of its future business. The company's ad pilot generated $100 million in annual recurring revenue within two months. The potential commercial success could challenge the ad industry's focus on user engagement and revenue sharing. However, this could potentially disrupt the marketing of AI chatbots, which often work for the user, not the advertiser.