3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live
By Shelley Walsh
Published on March 23, 2026.
Search Engine Journal (SEJ Live) has hosted a live event to discuss three key strategies that can survive AI search in 2026. These strategies include that content that will not be cannibalized by AI can be used as a summary and feed the summary. The article also suggests that while AI is moving quickly, there is a lack of hype and panic about the impact of AI on our industry. The author shares his thoughts on what is working and what we should be leaving behind in terms of marketing strategy. Key strategies include moving away from outdated modes of thinking that hold you back from obsessively checking ranking, creating a more engaging user experience. The importance of SEO technical excellence is also crucial, with content still crucial as a foundation of online visibility.
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