Both Worlds and Freeli Films have launched a co-production partnership to develop and produce premium microdrama series and feature films in the United States. The partnership was announced at the Joburg Film Festival. The productions will be shot in South Africa and across the continent, as well as in the U.S. They aim to be designed for South African, broader African and American audiences, and from there, for the world. The co-productions will form the premium international strand of Amazi, a new content brand and production entity established by Both Worlds to develop original short-form vertical content for African audiences. Amazi's distribution strategy is based on partnerships with major mobile operators across Africa, allowing it to capitalize on the continent’s billion-plus mobile viewers.