Why Western brands keep failing in China — and how winners are adapting
Airfind news item
By Ellyani Hanis
Published on March 18, 2026.
The $7 trillion consumer market is no longer a reliable source for Western businesses, but it has become more difficult to navigate. The article discusses the changing tides of the landscape and implications for the future of the industry. The authorises the publication of the book, "Modernise.
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