Snoop Dogg helped open a new Marathon Burger restaurant in Long Beach, California, but the event was interrupted by gunfire shortly after it ended. The restaurant is owned by the estate of late rapper Nipsey Hussle and hosted a grand opening for a new store on March 1, 2026. The incident reportedly occurred around 3:30pm local time, leaving multiple people injured and one person dead. A witness described the chaos outside as "chaos". No motive or suspect identities have been released.