Matthew Baumgartner, owner of June Farms in upstate New York, has criticized the modern summer job trend of parents asking their teenagers to apply for jobs. In a video posted on Instagram, Baummgartner called it "embarrassing" and "anonymous." The video quickly went viral, with some arguing that the first interaction indicates a lack of initiative. However, others argued that parents have always helped open doors for their children, calling it networking rather than overstepping.