Roku's ad-free streaming service, Howdy, is set to add content from Disney and Warner Bros. The service, which costs $3 per month, already includes a solid mix of movies and TV shows. Despite acknowledging that the content may not rival other services, Howday was designed to complement premium services. The company has also announced a new library licensing deal with Sony Pictures, a deepened partnership with Warner Bros., and a new content licensing agreement with Disney that will bring a rotating selection of films each month.