A new study by J.D. Power has found that customers prefer to access their accounts via apps over websites, particularly for telecom companies such as mobile carriers and home internet providers. The study surveyed 12,082 customers of eight internet providers and 14 wireless carriers. App login received an average satisfaction score of 681 for wireless carriers and 689 for internet service providers. However, website login ranked only 38 points and 42 points respectively. This preference was driven by biometric logins, which are often more efficient than built-in services like Apple's Passwords. The gap between satisfaction with telecom companies' apps and websites was wider than in other industries, suggesting that wireless and internet providers need to shore up their web experiences.