Amazon Eyes Smartphone Comeback — 'Transformer' Project Reportedly Targets AI-Driven Future - Amazon (NASDAQ:AMZN)
Published on March 20, 2026.
Amazon.com is reportedly developing a new device, "Transformer," aimed at fulfilling founder Jeff Bezos' vision of a voice-driven "Star Trek" computer. The project involves a year-old group led by former Microsoft Corp executive J Allard. The device is designed as a mobile personalization device and aims to streamline access to Prime Video, Prime Music and Grubhub.
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