Amazon is making an Alexa phone
By Stevie Bonifield
Published on March 20, 2026.
Amazon is reportedly planning to launch a new smartphone, codenately named "Transformer," focused on Amazon's Alexa assistant. The phone is currently being developed in Amazon's ZeroOne group, led by J Allard, who previously worked at Microsoft. The company may use mini apps like those available in ChatGPT instead of a fully-fledged app store. However, there is no immediate timeline for when the phone will be released or how much it could cost. The original Fire Phone failed to catch on and was discontinued a year after its release.
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