"It’s content-control generative AI" - Nvidia has DLSS'd too close to the sun, and I'm not convinced Jensen Huang will listen to anyone's DLSS 5 AI slop concerns
By Phil Hayton
Published on March 18, 2026.
Nigher company, Nvidia, has been criticised for its handling of DLSS 5, which appears to be too close to the sun. The company's CEO, Jensen Huang, responded to the criticism by stating that the game developers are not directly in control of the game's artistic control. He also downplayed the backlash by emphasizing the use of generative AI, which is causing concern among gamers. Despite this, he acknowledged that DLSS uses gen AI to alter graphical elements like faces and not just a filter or lighting technique similar to Ray Reconstruction. The article concludes that Nvidia is not surprising that the company is now using its consumer GPUs to push the tech.
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