Former Yankees hitting coach, Dillon Lawson, began a tradition of sending extravagant alcohol to coaches who interview for their first major league job. The custom began when Lawson gave his wife and fellow coach Nick Swisher some pricey champagne when they first interviewed for a big league job with the Yankees. Lawson now serves as an assistant hitting coach for the Red Sox. He adds personal touches to the bottles, such as engraving on the bottle, a handwritten note, or selecting something made in the recipient's home state. The tradition is a reminder of the hard work and dedication involved in professional baseball.