Apple gets a price target hike from UBS ahead of earnings
By Liz Napolitano
Published on April 28, 2026.
UBS has increased its price target on Apple shares to $287 from $280, indicating a 7.2% increase from Monday's close. The move comes just two days before Apple reports its fiscal second-quarter earnings. UBS's David Vogt, an analyst, predicts that strong performance from the company due to ongoing supply chain issues and increased its forecast for iPhone units to 50.3 million from 46.5 million due to Apple's memory driven share gains. However, risks include product delays or less innovative offerings, a decline in iPhone unit shipments, and a decrease in overall revenue.
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