Walmart has made a significant move to increase its fashion offerings, launching a new Devil W.Smooth Prada Scoop Collection, which includes items priced from $16 to $54. The move could be a game-changer for the retail giant, which has been known as a fashion-forward store for its products. This move is part of a broader effort to attract fashion-minded customers. The company has invested heavily in building out private-label brands like Scoop and Free Assembly, which have helped Walmart shift away from basic apparel and towards curated collections with stronger identities. However, analysts suggest that Walmart's apparel business generates tens of billions in annual sales and is increasingly seen as a legitimate competitor in fashion, not just a budget alternative.