AI won't fix your company
By Jenny Fernandez
Published on March 30, 2026.
The article suggests that AI technology is not the best in the world, but the people surrounding the company who use it, rather than the technology, is the problem. BCG's 2024 research found that top AI-performing companies invest 70% of their transformation resources in people and processes, not technology, and employee concern about AI-driven job loss has increased from 28% to 40% in two years. The article also suggests that employees must feel safe to experiment and face potential failure for innovation to succeed. The authors have identified four strategies for building the learning culture that makes AI investments work. They also suggest that companies should adopt AI as a change management effort, not an IT rollout, and run a "psychological safety audit" before their AI rollout.
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