Take-Two CEO Strauss Zelnick has stated that he is not afraid of AI technology, but believes it isn't as bad as previously thought. He dismissed the idea that AI could create a hit and market a hit, and thereby bring it to millions of consumers worldwide. Despite this, Zelnick believes that generative AI will have an enormous impact across all industries, including making office work more efficient or unnecessary. He also dismissed the notion that AI can perform any real evil, stating that anyone with knowledge about digital machinery realizes its limitations.