I Watched And Ranked 16 McDonald's Filet-O-Fish Commercials And This One Is Best
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By Allyson Morgan
Published on March 10, 2026.
The McDonald's Filet-O-Fish sandwich, a less popular sandwich, was introduced in the 1960s from Cincinnati, Ohio, in response to the local community who were not eating meat on Fridays for Lent. The current version of the sandwich contains a fried Pollock fish patty with American cheese and tartar sauce on a classic McDonald's bun. The article ranked 16 American commercials featuring the sandwich in terms of overall aesthetic quality and effectiveness. The rankings also included a list of least creative and less creative ones. The first commercial for Filet O-Fish was released in 1969, featuring an animated sea captain who loved the sandwich, but was criticized for being boring and ineffective. The second commercial for the sandwich was released shortly after its addition to the menu, featuring animation with sound-world footage and information about the sandwich. The third commercial, "Don't Let This One Get Away," ranked in lower order, is clever in how it combines animation with real-world-world information and information.
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