Growth Isn’t About Getting Noticed Anymore. Nissan Says It’s About Removing Friction
By Sonia Thompson
Published on March 23, 2026.
Nissan is focusing on creating frictionless customer experiences rather than creating revenue. The company believes this shift is a shift in growth strategy and is aligning with the customer experience itself. Allyson Witherspoon, Vice President and Chief Marketing Officer for Nissan, emphasised the importance of making the user feel more comfortable with interacting with customers.
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