Director Valerie Veatch has made a documentary, Ghost in the Machine, about the history of gen AI and its creation. The film explores the use of the term "artificial intelligence" as a marketing term and its cultural meaning, starting with the birth of eugenics in Victorian-era England. The documentary uses this historical context to explain why companies are so disinterested in addressing present-day issues with the technology. Veatch's experiences with gen AI were influenced by her own personal experiences, which included racism and sexism. She argues that the term “artificial intelligent” was originally coined in 1956 by computer scientist John McCarthy to secure funding for his projects, but it is only one of many important points on a historical timeline.