Tucanian businesses are supporting the Arizona Wildcats in the upcoming Final Four game, with small businesses across the city offering special treats for customers. The Hotel Congress is selling Final Four-themed bonbons and the Sonoran House is hosting a watch party. The businesses are also planning to have multiple TVs and a projector showing the game, which they believe will increase capacity and boost their economic gain. However, they are also excited about the possibility of extending the festivities to the championship game.