Le Labo Officially Enters Equinox For A ‘Sensorial’ Rebrand
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By Dahvi Shira
Published on March 19, 2026.
Members-only gym Equinox has announced plans to end its nearly two-year amenities partnership with Grown Alchemist in favor of a new deal with luxury fragrance brand Le Labo. As of March 19, the gym will exclusively feature a curated, hair-body-face lineup of products from the brand, including shampoo, conditioner, shower gel, face cleanser, face lotion, and body and hand lotion. This move marks a significant shift from Equinoox's previous partners, Grown Alchemy and Kiehl's. The partnership still lives on by way of EquinOx Hotels. The new partnership aims to create an in-club environment that resembles other upscale hospitality offerings.
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