Series Mania Analysis: Streamers Like Disney+, HBO Commit To Big Spend
By Max Goldbart
Published on March 26, 2026.
Series Mania saw major spending commitments from Disney+, HBO Max and Prime Video. Disney+'s new European content boss Angela Jain stated that the company wants to do more without spending more. Prime Video's message was "more series, more series," which can only mean more budget. HBO Max launched in the UK with significant pledges from Casey Bloys and Sarah Aubrey. The majority of European commissioning still comes from public service broadcasters and traditional commercial nets. However, a report by the Federation of Screenwriters in Europe suggested that this model is under threat due to influence of right-wing European governments and Donald Trump. The landmark TV co-pro treaty has been signed, providing rules for revenue sharing, access to funding and data transparency for co-professional projects.
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