Ian Katz, Channel 4's longest-serving chief content officer, is stepping down in a few months and will be replaced by Priya Dogra. This comes at a crucial moment for the UK broadcaster, which has seen declining ad revenues, fragmented viewing, streamer competition, and a need to generate big hits. Critics argue that Katz's commitment to Channel 4’s “imp in the mechanism” spirit and assuredness in the role have led to shows like The Piano and Dirty Business. However, critics question his lack of ability to create sustainable hits and focus on shows pre-dated by his tenure. David Brindley, CEO of Destination X producer Twofour, is considered a frontrunner for the position.