Harrison Weinfeld, known as The Sardinfluencer, has transformed the American pantries by promoting the quality, sustainable, shelf-stable seafood that the rest of the world has long appreciated. Weinfeld is one of hundreds of "tinfluencers" spreading the gospel of sardines, which have taken the American diet by storm. He believes that this shift in eating habits has allowed Americans to satisfy their appetite for protein and address tensions around healthy, sustainable eating. While tinned fish still lags behind other popular protein sources like chicken and beef, online discourse around tinnedfish has risen 30% year over year, particularly among Gen Z and millennials. The trend of tinned seafood has led Rebecca Millstein to launch her popular brand of tined fish in 2020.