Cavatappi Pizza in Mexico City, which serves the world's worst pizzas, has been celebrating its claim with a "Michelin Guide" plaque and a party held in mid-March. The restaurant's owner, Pablo Irurita, has gained a large online following by breaking the mold of traditional social media promotion. He recently posted a video inviting viewers to try the "worst pizza in Mexico city," which was met with support from leading Mexican figures including Laura Esquivel. However, the video also generated controversy, with some believing it was a joke. Some customers believe the joke has gone too far, while others believe it is a serious matter.