Liquid Web has caused controversy after consolidating a group of WordPress plugin brands into a new software lineup, resulting in confusion and online backlash. The company's rebranding and reconfiguration of these brands led to a significant backlash on social media. One person suggested that private equity investments in web hosting were responsible for the confusion. Meanwhile, Liquid Web is now the managed hosting brand within the Nexcess ecosystem. The new branding is confusing for some users as both companies describe the same WordPress products as part of their own ecosystem. For existing customers, the change is optional and customers can keep their current features, plans, pricing, tools, and license keys unless they upgrade to one of the new software plans.