Sony's research and development division, Sony AI, is developing a tool called "Protective AI" designed to prevent generative models from creating copyright-infringing content in AI-generated media. The tool is trained on copyrighted material like Studio Ghibli and aims to prevent unauthorized imitations of existing intellectual property. It also aims to track attribution to ensure original creators are fairly compensated for their work. The technology could potentially pave the way for a fair compensation framework across Sony's extensive portfolio of games, music, movies, and other products.