Nike has a lot to prove to keep investors in its corner. Here's where it needs to start
By Natasha Abellard
Published on March 30, 2026.
Nike's stock has been down by over 18% year to date, largely due to the Iran war, and the Supreme Court's decision to dismiss President Donald Trump's emergency tariffs as a win for companies like Nike that have seen profits squeezed by elevated import duties. The company's CEO, Elliott Hill, has been under pressure to impress Wall Street with his "Win Now" turnaround initiative since taking over in October 2024. Despite changes to executive leadership, Hill has managed to clear a backlog of classics inventory and introduce a new line of products. However, despite these efforts, Nike's performance in China, which saw a 17% year-over-year decline in sales in November, was one of the key factors for the stock's performance. If China results disappoint, the stock could see even further declines. Nike's stock price is down 35% from its 52-week closing high of $79.24 in July. Despite this, analysts are optimistic about continued growth in North America, where sales up 9% annually last quarter to $5.6 billion was seen as a key growth market. The stock is currently valued at $51 per share. Despite a modest $77 from $77, according to FactSet data, analysts have a buy rating on the stock.
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