Final Four spotlight creates opportunity for women-owned Phoenix businesses
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By Mickaela Castillo
Published on April 3, 2026.
The NCAA women's Final Four is creating opportunities for women-owned businesses in industries where women remain underrepresented. Greenwood Brewing and Title 9 Sports Grill in Phoenix are using this spotlight to highlight their missions of creating inclusive spaces. Megan Greenwood from Greenwood Brewing believes that the tournament provides a platform for women who have been overlooked. The result is visible at the brewery, with over 85% of women beer drinkers feeling underrepresented in the beer industry. At the sports bar, owner Audrey Corley sees women's sports take center stage on screens and walls.
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