Apple's new Apple Business platform, Apple's device management system, is now completely free. This move is seen as a significant win for small businesses who have been struggling to manage their Apple devices. The company's free device management allows users to push basic configurations, enforce passcodes, and deploy applications. However, enterprise Apple device management requires complex compliance requirements, such as granular reporting on patch levels and automated remediation when a device falls out of compliance. The author suggests that Apple removes the financial barrier to entry and establishes a necessary security and management floor for the entire ecosystem. The article also discusses how Apple could improve its products for IT departments.