Mass Effect co-showrunner Daniel Casey has denied reports that Amazon's head of global television Peter Friedlander was undergoing rewrites to make Mass Effect more appealing to non-gamers. Despite these reports, Casey maintains that he has never been told to rewrite the series for non-Gamers. This contradicts Amazon's successful design strategy, which has remained faithful to its audience. The Mass Effect series, based on BioWare's sci-fi RPG titles, is set after the games and will be set after them.