When Virality Is The Message: The New Age of AI Propaganda
By Renée Diresta
Published on April 2, 2026.
The article discusses the new age of AI propaganda, focusing on the impact of social media on conflict propaganda. The author points out that social media is an open playing field where any government, proxy group, or anonymous account can compete for the same audience. The trend is international, with examples of the Iranian Embassy X account posting an AI animation mocking Trump using visuals styled after the Pixar movie "Inside Out". The White House has also been creating AI-generated content, including videos featuring Call of Duty, Grand Theft Auto: San Andreas and Braveheart, and audio nods to Top Gun and Mortal Kombat. The article suggests that using the visual language of games, memes, and children’s toys to create engaging content that engages engaged audiences. It also suggests that state-controlled propaganda strategies could include multiple channels simultaneously, including state television, official accounts, and covert troll networks. The future of this type of propaganda will be revealed in China's Xinhua News Agency in 2020.
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