Khloé Kardashian, a mother-of-two, has launched Khloud protein snacks with a mission to maintain her health and fitness. The launch was inspired by her personal wellness journey and her frustration over "bro-ey" products in the protein market. Kardashian credits her decision to make sure these snacks have great macros and are more palatable than other snack brands. She believes that protein is not just a passing trend but is becoming more aware of its benefits. Despite being aware of the current protein boom, she believes it will continue to be a trend. She also shares her thoughts on self-care, family-friendly wellness hacks, and balancing her schedule.