The article discusses the struggles of Battle Creek, Michigan, a small industrial city that was once a thriving hub of manufacturing, as American manufacturing jobs declined. The article suggests that while Kellogg split in two, the company remains one of the biggest employers in Battle Creek and remains a significant employer in its former hometown, maintaining a global research and development facility and a local headquarters at One Kellogg Square. Despite the company's split in 2023, Battle Creek has survived and diversified its economy beyond its roots, diversifying beyond blue-collar union jobs and corporate leadership. The city’s economic development brain trust has been creative and innovative, with the Fort Custer Industrial Park, launched in the 1970s, now hosts dozens of companies, including Japanese manufacturers. Despite challenges, the article acknowledges that the city still benefits from talented executives serving on civic boards, organizing charity sports events and community service.