Las Vegas CEO goes from building a business to helping the community
By Patrick Blennerhassett
Published on April 2, 2026.
Woo Fortune Cookie CEO Justin Woo has turned his professional life around to helping the local community. He started a successful digital marketing company, Apollo Interactive, in 1995 and sold it off in 2007 before returning to the corporate world. He then started three new ventures, Vegas Helps, Vegas Justice League and Project Justice, which provides emergency relief for Las Vegas locals and uses advanced forensic testing to solve decades-old cold cases. So far, 54 cold cases have been solved through Project Justice funding and over $1 million has been donated to fund more than 150 advanced forensic DNA investigations. Woo also runs an online voting platform company called The64.com.
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