YouTube increases Premium price again, says 90-second unskippable ads are a bug
By Ryan Whitwam
Published on April 10, 2026.
YouTube has increased its Premium service price to $15.99 per month, a $2 increase, to address a problem where 90-second unskippable ads are being broadcast throughout the service. The increase is also live for new sign-ups in the US. This is not the first US price increase for YouTube Premium since 2023, but international viewers saw increases in 2024. The new $19.99 monthly price for the family plan is now $26.99. The base Premium Lite subscription, which removes most YouTube ads, is also $1 more. The move is part of a trend of increasing streaming prices across the industry.
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