Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties
By Cynthia Littleton
Published on April 30, 2026.
Take-Two Interactive CEO Strauss Zelnick expressed nervousness ahead of the launch of "Grand Theft Auto 6" in November, which is expected to be a major event for the company. He also addressed the turnaround at Take-Two's Zynga and the importance of investing in original properties. Zelnick spoke at the inaugural Interactive Innovation Conference in Las Vegas with Variety's senior business writer Jennifer Maas. He emphasized the need for creative independence in order to create hits. The price of the game has not yet been disclosed.
Related Articles
OpenAI talks about not talking about goblins
OpenAI faced a goblin problem with its reinforcement training, rewarding individuals with the Nerdy personality, but advises others to avoid such behaviors.
Why discipline, not ideas, determines success in frontier robotics
Developing frontier robotics requires a specific discipline driven by uncertainty, complexity, and trust, emphasizing the need to maintain a consistent, long-term strategy.
PS5 DRM Is Real, But It’s Only For 14 Days to Stop Refund Abuse
Sony's new PS5 DRM feature requires users to log in at least 14 days to prevent refund abuse, but its effectiveness remains uncertain.