COL Group Opens ‘Microdrama In A Box’ Turnkey App Solution At FilMart
By Jesse Whittock
Published on March 4, 2026.
Chinese company, COL Group, and Nasdaq-listed BeLive Holdings, have launched the world's first fully integrated ‘Microdrama in a Box’ solution at the Hong Kong International Film & TV Market (FilMart). The solution offers “enterprise-grade SaaS infrastructure with access to the largest curated microdrama catalogue globally” and allows companies to buy an app with content within 30 days. BeLive’s Yeon Studios will provide the delivery platform and COL will provide a pipeline of microdramas IP. The partnership is aimed at accelerating a new'story economy', with Latif Sim of BeLive Holding stating that the partnership is more than about launching a product.
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