F1: The Stream - how the launch leveraged Apple's entire ecosystem
By Wesley Hilliard
Published on March 10, 2026.
Apple has the rights to stream Formula One (F1), allowing users to watch the 2026 F1 season starting on an iPhone. The launch of the F1 race was seamless and integrated into Apple's ecosystem, including its TV app, Music One Radio, and Apple TV set-top box. The Apple Music One stream provided live commentary and an easy way to keep track of the race without viewing a screen. The broadcast was crisp and clear, with Apple Sports and Live Activities providing additional content. The company also included a Guide and new animated landmarks in Apple Maps. However, there is a potential issue of advertising creep that could potentially ruin the Apple experience for some users.
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