Industry leaders have discussed the use of AI to improve consumer experiences, with Fogel stating that his company aims to create an intelligent AI travel agent that can handle all aspects of a booking based on consumers' data and preferences. Hyman, who is aiming to streamline the "terrible freaking experience" of online shopping, said that AI integration has led to changes in the workforce and the blurring of the lines of seniority. Neely also highlighted the importance of protecting one’s likeness in the era of rapidly developing technology, noting that generative AI has introduced new circumstances that challenge copyright law precedent.