Miami University’s undefeated season boosts Oxford businesses
By Brady Williams
Published on March 4, 2026.
The undefeated Miami University men's basketball team has boosted local businesses in Oxford, Ohio. The team's run has led to increased foot traffic and online sales, with Josh Ciulla, manager of DuBois Book Store, stating that online sales have increased and the winning has boosted the town's mood. Thomas Salvatore Armanatos, owner of Skipper's Pub, said the team's success has brought in customers who haven't visited in years.
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