The trend of "nonnamaxxing" is being encouraged by Gen Z as it claims to increase years to your life and make those years feel like something. The idea is that adopting the daily habits of an Italian grandmother, like those of Licia Fertz, a 96-year-old nonna based in Viterbo, Italy, who consistently ranks among the world's longest-lived citizens, could add years to their lives. The research behind this mindset is based on research that links women's perception of aging to the actual rate at which they age. A 2025 study found that even 15 minutes of brisk walking daily can reduce the risk of premature death. The trend resonates as people are tired of hustle culture and feel more grounded, warm, and relaxed.