Major US Airline Ditches Its 'Budget' Reputation, Teases First-Class Seats
By Tom Clark
Published on April 17, 2026.
Southwest Airlines, a major US airline, is shifting from its budget-friendly image to a more engaging approach, with CEO Bob Jordan stating that customers are seeking more variety in their travel. The airline is also considering adding first-class seating and possibly adding airport lounges. This move could be seen as one of the biggest shifts in company history.
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